Why Branding Matters?

Stand Out in the Crowd!

The very first step to become a successful entrepreneur is coming up with a business idea. Once you jot the idea down, the real then work starts and that’s building a Logo and brand. Branding is the DNA of your business; it tells your clients and customers more about who you are, what you’re about, what they can expect from you and why they should work with you or choose you. It’s a tall order and no pressure, but your branding can make or break your business.

  • Modern and evergreen logo for your business.
  • Branding that stands out in the crowd.
  • Strategic approach towards redesigning brand.

Just like Branding your logo, as it is the face of your business, hands down, your brand’s LOGO will basically be the most important branding element you’ll bring to life. It’s often the first experience people have of your brand and it will definitely be the design that’s most closely associated with your business.

If you want your brand to succeed, your audience needs to have a consistent experience of your brand wherever and however they encounter it. Your brand needs to be consistent across your website, your social media, your print materials, your packaging, your logo… whatever you’re creating for your brand, it needs to be aligned with a clear and consistent brand strategy.

Our Logo Design Process

Our comprehensive logo design strategy ensures a perfectly crafted logo for your business.


Thoughtful design always involve far more than simply choosing colors and stock images. To craft a brand identity that clearly (and effectively) communicates the core of your story takes an in-depth process of research, exploration and refinement.

We at InsigniaBiz focus on every minor detail in the thought-process to craft the blueprint of your company’s logo and digital presence material. Hence, this helps us to craft the distinguished and relevant work for our valuable clients.

seo process


Sketching is undoubtedly an important aspect of creating a graphic design. Both Our graphic designers and UI designers sketch their initial design ideas on a piece of paper first. For them, sketching is the first step they take when they start working on any project. It actually gives them the freedom to explore their imagination and come up with some creative ideas.

Every design has its own different creative process. Sketching is, however, a very common habit with most of the them. It liberates us to instantly sketch/draw many ideas roughly on a piece of paper. From where we can take them to the computer to share with our clients. This way we can quickly express what is actually in our minds without making many experiments and move further into the right direction.

design process


You may have noticed that some Logos get pixelated or stretched on larger resolutions and hence, it makes it impossible for you to reuse image files for different needs such as for paper or cloth printing etc. Here comes the digitization part which creates the logo file with such vectors to make it reusable for various needs. This way, the client won’t need to visit you every single time specially when they need logo.

Well, If you think that you don’t need to digitize your logo just because you won’t be putting it on delivery trucks and you most certainly will not be putting it on an airplane.” However, will you be printing brochures? Business Cards? Signage? Then you definitely should digitize your logo! So that your logo will have the best possible quality on your printed materials, you need to have it in vector form.

seo process


You would might be wondering about, what the color charts recommendations need to do with logo colour? and why can’t you pick any colour of your own choice? But most importantly we should always remember that every color speaks itself so It's very important to choose your logo color wisely.

We at insignia take it very serious when it specifically comes to the colorization of the logo but the wrong selection of colors & shades could mess up even a brilliantly created logo. Each set of business has some recommendations and practices based upon the core business idea for instance; Orange is - An invigorating, playful color whereas Green shows ultimate versatility.

seo process