The very first step to become a successful entrepreneur is coming up with a business idea. Once you jot the idea down, the real then work starts and that’s building a Logo and brand. Branding is the DNA of your business; it tells your clients and customers more about who you are, what you’re about, what they can expect from you and why they should work with you or choose you. It’s a tall order and no pressure, but your branding can make or break your business.
Just like Branding your logo, as it is the face of your business, hands down, your brand’s LOGO will basically be the most important branding element you’ll bring to life. It’s often the first experience people have of your brand and it will definitely be the design that’s most closely associated with your business.
If you want your brand to succeed, your audience needs to have a consistent experience of your brand wherever and however they encounter it. Your brand needs to be consistent across your website, your social media, your print materials, your packaging, your logo… whatever you’re creating for your brand, it needs to be aligned with a clear and consistent brand strategy.